Predictive Marketing: AI for Business

José Manuel Narciso Ramos

Founder & CEO en Bionline (Parc Científic de la Universitat de València)

 

In this seminar we will talk about the meaning and nature of Predictive Marketing, Artificial Intelligence and Big Data when applied to business. We will describe some examples of real business problems where Predictive Marketing is currently used, and also some examples of statistical and machine learning techniques applied to approach solutions to those problems. We will also talk about the philosophy, and why Predictive Marketing is good for companies and for consumers.